2.19.2018

Why Potential Customers Are Not Staying On Your Site: Part 1

In today’s digital world, nearly everyone is on the internet. So many people have mobile devices, and access to the world wide web is at their fingertips at all times. Shopping and social media are just some examples of resources available to anyone who has access to the internet.

As a business owner, you absolutely want to make sure that you are on the web, and that customers are visiting your site. There are several aspects of a website that make users want to visit, and there are factors that drive patrons away. Here are three features of your website that may be causing potential consumers to hit the back button.

It’s Not Mobile Friendly

A big part of digital design is making sure mobile functions are working. With many people accessing the internet on their smartphones, having a mobile friendly web design is super important. Many consumers will not hesitate to leave a site if the displays cannot be seen or do not look nice on their phone screens.

Your Site Won’t Load

People in today’s world are impatient, and we live in an “I want it now” kind of society. With this instant gratification mentality, people do not intend to wait for your website to load. About 40% of consumers stated that they will leave a website if it takes more than three seconds to load. That’s right, only three seconds. Graphic designers will tell you how important it is that your site loads quickly as well. If you don’t want your potential customers to abandon your site, make sure it’s fast.

You Don’t Have Contact Information

Often times, consumers are looking to contact the business in some way when they visit a site. If the contact information is hard to find, people get frustrated and will most likely leave. Contact information should be available in obvious places on the web page. The home page is an ideal spot. Having a separate page solely for contact information is also helpful.

Good digital design is essential for anyone with a website these days, but especially for business owners. You want to make sure you are not driving your customers away by having a site that is not mobile friendly, loads slowly, and has no contact information. If you need help, make sure to contact Revealed, the design agency Orange County trusts for creative and customized solutions to business needs.

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