Why Potential Customers Are Not Staying On Your Site: Part 2
Roughly 46% of internet users say that the number one criterion for determining a company’s credibility is the website’s design. For this reason, as a business owner, you want to make sure that your web design is giving off a professional, credible vibe. Here are a few aspects of your website’s digital design that may be turning potential customers off.
You have too many ads
Although not every website has the option of removing ads completely, they don’t have to be everywhere. In 2014, a Nielsen Trust in Advertising report revealed that consumers trust pretty much every other form of ad over online pop-up ads. They are annoying, and many users are afraid of viruses from these ads. If you must have ads on your site, they should not be the first thing potential customers see.
Your site has poor navigation
As a part of your branding, your site should match the personality of not only your products or services, but you as well. You may want to make your site nice and fancy for this reason, but it should be easy to navigate. In general, you want your potential customers to get to their desired destination in as few clicks as possible. If they are having a hard time finding what they are looking for, they will probably leave.
Overall, your content is bad
Any web design company will tell you that good content is key to drawing traffic to your site, as well as keeping it there. Potential customers will be able to immediately spot if the content on your site is poorly written. This will diminish the site’s credibility pretty quickly. Consumers will not trust your site if they see grammatical or spelling errors, for example, and they won’t want to stay on it, let alone buy something.
As a website owner, you want to make sure that your site is supreme for your customers and your business. In order to do that, you want to avoid features that are driving away your customers. Limit your ads, improve your navigation, and make sure you have quality content. For more information, contact Revealed Creative, a web design company who cares.
