This project entailed the creation of a brand for a joint event with SAP and AWS. As the design team for Hotfusion Communications, we started with the exterior building wrap, and moved to the interior ballroom window graphics, signage, banners and more.
Exterior building wrap: A huge component of this event was to create an engaging environment. The engagement would begin with what people would see on their initial approach to the building. What better way to create excitement than to wrap the building with a graphic over 200′ long and 21′ tall for all to see! This graphic was designed to be semi-transparent so that ample light would come through into the massive 2-story main ballroom (even on an overcast San Francisco day).
Interior window cling: As attendees worked their way inside, we wanted that same excitement to carry throughout. A window graphic was designed using a specific perforated vinyl to again allow maximum light and enhance highlights in the image.
Banners and wayfinding: From where to park to where to eat, a consistent brand was used to guide individuals through the experience with directional signage. Large demo station designs allowed everyone to experience the new products. We also designed multiple stage backdrops to enhance presentations as well as social media promotions.
We believe your brand doesn’t stop at your logo and website, it carries throughout everything you do. Let us help you brand your next event.