Author Archive


Increase Customer Loyalty with a Better Mission Statement

While writing our recent blog article titled “How to Write a Better Tagline,” We realized another component of a company’s market positioning that can cause confusion – the mission statement. A mission statement accompanies the tagline and the vision statement, yet it serves a different purpose entirely. So, what is the difference between a tagline, […]


The Modern Whitepaper: 3 Ways eBooks Increase Digital Lead Conversions

Digital content marketing continues to soar in providing new sales leads in the form of marketing conversions. However, while we are all online non-stop, it’s said 55% of online readers only read articles for 15 seconds or less. Savvy marketers already know their audience’s attention spans are shorter than ever before, which means content must […]


UX vs. UI? Where to Start When Company Sales Drop

A client of our Orange County creative design agency reached out to us for help improving customer acquisition through a more user-friendly website. Repeat customer sales were up, but the executive team noticed a decrease in new business and online sales conversions. As we worked with the marketing manager to identify possible causes during a […]


The power of color

We’ve heard it many times, “I’m not a fan of yellow” or “it has to have blue, it’s my favorite color,” but did you know that the colors chosen for your brand shouldn’t be chosen by personal preference? Colors have this amazing way of influencing people. They have a powerful way of evoking emotion even […]


Why Potential Customers Are Not Staying On Your Site: Part 1

In today’s digital world, nearly everyone is on the internet. So many people have mobile devices, and access to the world wide web is at their fingertips at all times. Shopping and social media are just some examples of resources available to anyone who has access to the internet. As a business owner, you absolutely […]